WE ARERADIO AFRICA.
Connecting Kenya Through Media.
01 / THE BIG PICTURE
CONNECTING
KENYA.
THROUGH
MEDIA.
Radio Africa Group (RAG) is one of Kenya’s leading private multimedia companies, headquartered in Westlands, Nairobi.
Since our establishment in 2000, we have built a strong and diverse media portfolio that connects millions of Kenyans every week through radio, television, print and digital platforms.
Inside our world
02 / OUR PURPOSE
Our
mission.
To inform, entertain and engage audiences while creating innovative media experiences that reflect the interests, aspirations and diversity of Kenya.
OUR VISION
To be a leading, innovative and trusted multimedia company that connects people, informs communities and creates meaningful experiences for audiences and partners.
WHAT DRIVES US
What we
stand for.
Audience First
We put our audiences at the centre of everything we do.
Innovation
We embrace technology, creativity and new ideas to remain relevant in a changing media environment.
Integrity
We strive to operate responsibly and maintain trust with our audiences, partners and stakeholders.
Excellence
We are committed to delivering high-quality content, products and services across our platforms.
Impact
We use the power of media to inform, entertain, connect and create value for society and our partners.
03 / MANY VOICES. ONE FAMILY.
ENTER OUR
UNIVERSE.
Radio. At our heart.
Radio remains at the heart of our business. Our strength lies in the diversity of our brands and the audiences they serve. Six major radio brands connect with audiences across Kenya, reaching millions of listeners every week and giving advertisers and partners access to diverse audiences across the country.
- Classic 105
- A leading contemporary radio station with a strong adult audience.
- Radio Jambo
- Entertainment, sports and engaging conversations.
- Kiss 100
- A leading youth and entertainment radio brand.
- Homeboyz Radio
- Music, entertainment, lifestyle and youth culture.
- East FM
- Music, entertainment and community-focused programming.
- Gukena FM
- Vernacular programming, news, entertainment and community engagement.
In print.
On every screen.
The Star, our national newspaper and digital news platform, delivers news, business, sports, entertainment and other content to audiences across Kenya. Our digital entertainment and pop-culture platforms, including Mpasho, provide timely, engaging and highly shareable content. Through our digital platforms, we continue to invest in new technologies, data-driven content and innovative ways of reaching audiences wherever they are.
Discover the portfolio ↗
Kiss 100
Kenya’s No.1 hit music station, delivering high-energy entertainment, contemporary music, humour and relatable conversations for a young, aspirational audience.
Songaplay
A voice of its own.
Classic 105
Kenya’s home of good times and great hits, combining timeless music with engaging conversations, relationships, lifestyle and entertainment for a mature audience.
Radio Jambo
Kenya’s leading Swahili entertainment station, bringing together football, music, humour and lively conversations for a mass Kenyan audience.
East FM
Kenya’s leading English-language Asian community station, blending Bollywood and contemporary music with lifestyle, entertainment, news and community-focused programming.
Homeboyz Radio
Leading urban station delivering contemporary music, youth culture, entertainment, sports and authentic conversations from a distinctly Kenyan perspective.
Gukena FM
Kikuyu-language station connecting its audience through music, culture, community stories, entertainment and conversations that celebrate the Kikuyu way of life.
The Star
Reporting on Kenya’s news, counties, business, politics and sport, in print and online.
X FM
A Rock & Alternative music and lifestyle station offering a distinctive mix of rock, alternative, indie and contemporary sounds for discerning music lovers.
Star Digital
The Star online.
Mpasho
Entertainment, lifestyle & pop culture.
Radio Africa Events
Live events and shared experiences from Radio Africa.
TicketYetu
TicketYetu brings audiences, personalities and brands together through live events and experiential marketing in Kenya.
A DIFFERENT WORLD WITH EVERY VOICE. Swipe or scroll to explore →
04 / THE PEOPLE BEHIND THE FREQUENCY
BIG VOICES.
REAL PEOPLE.
05 / THE STORY SO FAR
ALWAYS
LISTENING.
ALWAYS
EVOLVING.
2000A vision for Kenyan media.
↗
Radio Africa Group was founded by Patrick Quarcoo and William Pike, with a vision of building a dynamic media company serving audiences across Kenya.
2000–2024From radio to multimedia.
↗
Under Patrick Quarcoo’s leadership, the Group grew from its early radio operations into a diversified multimedia organisation with a significant presence across radio, print and digital media.
July 2024The next chapter of leadership.
↗
After 24 years as CEO, Patrick Quarcoo retired from the position, handing over leadership to Martin Khafafa.
TodayAlways evolving.
↗
Radio Africa Group continues to evolve as the media landscape changes, embracing technology, digital innovation and new ways of connecting audiences with content.
From our founding in 2000 to the next chapter of Kenyan media.
OUR LEADERSHIP
Leading
the next chapter.
Our leadership team brings together experience across media, technology, journalism, business and creative industries, enabling the Group to respond to a rapidly changing media environment while maintaining a strong focus on quality, innovation and audience engagement.
Martin Khafafa
Paul Ilado
06 / OUT IN OUR WORLD
THIS IS
OUR ENERGY.
OUR REACH
Across Kenya.
Every week.
Our radio, print and digital brands collectively reach millions of people every week, creating a powerful platform for news, entertainment, conversation and commercial partnerships.
Our diverse portfolio enables us to serve audiences across different demographics, interests and communities while providing businesses with multiple platforms through which to engage their customers.
Explore our reach ↗OUR COMMITMENT TO INNOVATION
Built on heritage.
Moving forward.
The media industry is constantly evolving, and so are we.
We continue to embrace digital transformation, technology and innovation to strengthen how we create, distribute and commercialise content. From traditional broadcasting to digital publishing and audience engagement, we are focused on developing media experiences that remain relevant in a rapidly changing world.
Our ambition is to build on our strong media heritage while creating the platforms and experiences that will define the future of media in Kenya.
RADIO AFRICA GROUP TODAY.
CONNECTING KENYA THROUGH MEDIA.
From a company founded in 2000 with a vision for Kenyan radio, we have grown into a diversified multimedia organisation spanning radio, print and digital media. As we look to the future, we remain committed to connecting with audiences, telling compelling stories, creating engaging experiences and using the power of media to make an impact.
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