Shaping Africa’s Media and Communication Landscape
Who We Are
Radio Africa Group is at the forefront of Africa’s media, marketing and communication landscape. Through innovation, creativity and collaboration grounded in culture, we create meaningful connections and continuously push the boundaries of our industry.
About Us
Radio Africa Group is more than a media and communication company. We are a full-service creative transformation partner committed to building better futures for our clients. We combine exceptional creativity, market insight and modern technology to connect brands with audiences in ways that are relevant, measurable and meaningful.
Our areas of expertise include:
- Brand Stewardship and Communications: Building and managing brands through strategic communication, customer engagement, technology, commerce and advisory services.
- Media Investment Management: Delivering integrated media, content, audience and technology solutions.
- Public Relations and Influence: Supporting reputation management, public affairs, stakeholder engagement and strategic influence.
- Shopper Marketing and Engagement: Creating experiences that connect brands with customers throughout the purchase journey.
Where We Are
Radio Africa Group maintains a strong presence across strategic markets in sub-Saharan Africa, enabling us to remain closely connected to the audiences and communities we serve.
Why Us?
Our strength lies in our deep understanding of Africa and its diverse consumer landscape. We combine local market knowledge with regional expertise to respond quickly to business needs while maintaining consistent quality. By operating as one connected team, we help our partners navigate change, overcome challenges and achieve sustainable growth.
Our History
Radio Africa Group traces its roots to January 1999, when it began as a private limited liability company under the name Media Initiative East Africa Limited. In October 2005, the company became Scangroup Limited. It was listed on the Nairobi Securities Exchange in August 2006, becoming a pioneering listed marketing services business in the region.
In late 2013, the company became a subsidiary of WPP and was renamed WPP-Scangroup PLC in June 2015. Today, Radio Africa Group continues to build on this legacy as an innovative force in Africa’s media, marketing and communication industry.
Built for Africa. Driven by Innovation.
We combine local audience intelligence, trusted platforms, creative storytelling and modern technology to deliver communication solutions that generate measurable impact.
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Audience Reach
Access diverse audiences through trusted radio, digital and publishing platforms.
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Creative Excellence
Create culturally relevant campaigns that inform, inspire and convert.
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Market Intelligence
Use local insight and audience data to make informed business decisions.
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Integrated Solutions
Bring media, content, technology and strategic communication together.
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Successfully completed projects
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Satisfied clients and audiences
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Markets across sub-Saharan Africa
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Years of industry experience
Our Top Management
No management profiles are available.
