How to brief your next radio campaign

Keep the brief focused

Describe who you want to reach, what matters to them and what you want them to do. A focused brief gives creative work a useful starting point.

Make the next step simple

Use one clear call to action. Check that your phone number, website or location is easy to understand when read aloud.

Plan before booking

Confirm production requirements, campaign dates and reporting with the team. Send an advertising enquiry.